Archive for the 'Email Marketing' Category

17 Jan

The Short History Of Email Marketing

Email marketing

Article by Bensimmons









Email marketing is now one of the most popular marketing strategy, and a new way of direct marketing. The marketers put their products information such as discount, coupons, and websites links in the email and send to the audiences. It is cheap and convenient, and at the same time very efficient for online marketing. Every day, a large amount of email is sending to all around the World, and it helps make large profits. So let us take a look of the developing history of online marketing.

Since the booming of Internet, more and more people tend to use a email instead of the traditional postal system. Then the history of marketing began with the large using of email. Email marketing is based on the advertising.

In the late 1980s, there were Bulletin Boards. There are many email users in this forum, and the first email advertise appeared here and helped to start the online business. At that time, some email is sending to the specific people to [Read more...]

07 Jan

Email Marketing Should Have A Target

Email marketing

Article by Bensimmons









The misunderstanding of email marketing misleads many people who would like to take part in the marketing. The mistakes when people start do it probably is the growing pain of Internet marketing. Some people do not do their job right, and then they think email marketing is totally useless. It is unfair. Email marketing seems like easy to use, but many people failed to make money with it. The key of marketing is how you start to do it.

Email marketing is easy because everyone can get a list of email addresses, and start mailing to the people in the list. The difficult part of this strategy is how can your catch your audiences’ eyes, and make them happy to read your email. Sending mass email is the most used strategy of marketing, and also the wrong way to do it. Sending without a target or goal is useless. You should grow your email list with target. The list should be a list of potential customers.

It is important to use opt-in ema [Read more...]

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